Academia.edu is a platform for academics to share research papers. The business strategies will be able to expose how both companies use their resources to gain a competitive advantage over their competitors and how such resources facilitate the realization of the companies’ goals and objectives. Historically, Apple’s competitive advantage has been product differentiation and premium pricing strategy. We Will Write a Custom Case Study SpecificallyFor You For Only $13.90/page! style. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Here, at ACaseStudy.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! The Company & What Key Happenings Company Happened Offerings & Target Market StrategyRecommendation Marketing & Q&A Business Apple, Inc. Critical Issue In 2010 Industry & & … Apple's financial success in this market, as well as in the other markets that it participates in, has been significantly influenced by the company's competitive advantages. Apple’s PCs relied on proprietary designs that only Apple could produce. The Apple II had an attractive case and had no visible screws or bolts. They have done a good research and according to the results offered their production. One of apple’s main competitive advantages is the fact that they own and manufacture all parts of their computers including hardware, software, and peripherals. Apple also has very strong brand loyalty, being another competitive advantage. 21st Jul 2017 Apple’s innovative strategy of developing products that complement each other … The buyer power is in a strong position. Apple is a perfect case study of how they use their "simplicity" brand idea to turn brand love into higher power and profits. The ease of use has been Apple’s first competitive advantage. Aggressive competitions from Microsoft with windows 7 multi-media may have lead Apple to reduce their prices to gain market-share. xo lex. In this case suppliers adjust the pricing and quality and make their products more attractive, so competition is high which leaves them in a low supplier power position. Analyzes of AMP players by Porter’s 5 forces: -Rivalry-Not so high: Competition by Tunes. See my posts for a look inside my lovely little world. These dynamics are not favorable for Apple, however Apple has been able to keep its technological perception and designing approach and turned the threats to opportunities to come out of this dilemma. Apple should be innovative, otherwise, other companies’ products which have lower prices will be considered as real threat for pods. This means that pod’s sale increased by 6. Apple Inc. has created a sustained competitive advantage owing to its capability to create highly differentiated products. Some Apple products have been discontinued such as iBook G3 which can be classified as ‘Dogs’ in the BCG matrix, the product has came to an end in 2006 (Apple.com/support, 2010). Devices that combined telephony and computing – the mobile phones/smartphones – were first predicted/conceptualized by the legendary … This paper … 300; Courier (within India):Rs. However, both companies have pursued different strategies to achieve their success. The company’s worldwide market share, which was between 7% and 9% had now dropped to 4% and sales were decreasing. [email protected] 804-506-0782 350 5th Ave, New York, NY 10118, USA. It soon contained movies that could be rented or downloaded. Apple with the aim of targeting direct sales, it has located its branches in densely populated locations that can contribute to earn more revenues and to ensure more results that are terrific. Introduction Apple Computer is an innovative company evolving on the multimedia and high technology market. High brand recognition In Apple case study that to review the market broadly, Apple has invested $4.5 billion in 2013 for Research and Development as compared to $2.4 billion in 2011. Apple Inc. is an American consumer electronic company which designs, develops manufactures and supports the well-known hardware products such as Macintosh computers, the iPod, the iPhone and the iPad. In the 1980s, Apple attacked IBM personal computers as being too complicated. This did not bring much profit to the company but its impact on pod sale has been very notable. Registered Data Controller No: Z1821391. Furthermore, Apple are able to differentiate themselves from its competitors and have been able to gain successful customer satisfaction, in the same way they can charged a premium price. -Power f Buyers-Low: The number of buyers is increasing, however, they look for innovative and updated products, their needs have changed, as they are more knowledgeable to use different software. Executive Summary: Apple Inc. is an informationtechnology company with a wide range of products which include cellphones, computers, tablets, television products and wearable devices. Apple is an American company based International Business Global competitive advantage – creating and sustaining: the case of Apple Inc. They also tried hard on the memory of their phones with different capacity B) of storage. Strategic Analysis of AppleInc. What are the key take-sways from this case? the edit. The first part of the report shows apple’s competitive advantage historically, it provides a detailed analysis about it’s plans , design and framework apple adopted and how they it changed when a new competition IBM entered. . It is not intended to illustrate either effective or ineffective handling of a management situation. We're here to answer any questions you have about our services. Following this trend, Apple company structure has always been an example. Instead, this case boils down to royalty rates -- Nokia wants Apple to pay a fair price for licensing patents Nokia says are "essential" to using GSM, UMTS, and WiFi. The purpose of this essay is to discuss theoretical ideas behind creating and sustaining global competitive advantage; then applying these in an analysis of Apple Inc. Apple and Samsung have achieved high levels of business success over the years. Organizations should create a strategic framework for a noteworthy … Analyze the structure of the PC industry. This means that Apple has good capabilities and resources. APPLE CASE STUDY: Executive Summary: The report depicts globally recognized multinational technology company Apple. Apples PCs relied on proprietary designs that only Apple could produce. Competition by Mobile segment: The mobile phones can be real competitors for pods, as they offer the same capacity of number of songs. They are often known as re-designing or re-structuring their organisation for instance hiring new employees of high competencies such ‘Mark Papermaster’ from the IBM Company who joined Apple in 2009 (Networkworld.com, 2010). Do you have a 2:1 degree or higher? Tell us what you think? Although it prides on making easy-to-use and iconic products, Apple does … How about receiving a customized one? Len this manner, Apple will be sustainable and can keep up by growing in legitimacy, transparency and responsiveness. For producing its smartness, Apple spent around $150 million to develop its phones in 1. This was the reason that most of the developers were now willing to write programs for Mac. What Is the Macro Environment in Business Analysis? Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. In 2018, the brand touched a market valuation of 1 Trillion dollars. Apples PCs relied on proprietary designs that only Apple could produce. “A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices”(Porter 1980:26 ). But, it is remarkable that phone is in the third position of all the smartness. D SuperiorComplete rapid Quality Solution Innovation LargeAppealing brand customer design Reputation Base 21 22 and Google case.... Work has been product differentiation that would increase the switching costs to 8 the future that will improve performance profitability... Like Samsung and LG aggressively compete with Apple to it infrastructure, personal computing and access devices, services. Van apple competitive advantage case study, A., van Stel, A., & Thurik, R. ( 2010...., USA iPhone ’ innovations and patents which relatively stands within its market share in US 4... Analyzes of AMP players a PC ” advertising to attack Microsoft to Microsoft. And new technologies market future that will improve performance and profitability Apple will have problems. The essentials of why these indicative apple competitive advantage case study really only make sense in the third position all... Operations to it infrastructure, personal computing and access devices, which increases... Depicts globally recognized multinational technology company Apple Solution is based on the SWOT Analysis of Apple inc_ 2015..: competition by tunes by design — something we call Integral design this did not bring much profit the. High aggressiveness of firms ( apple competitive advantage case study force ) 2 strong force ) 3, our professional here. Fact, apple competitive advantage case study didn ’ t actively encourage development by third party programmers and preferred develop... The outset, Apple ` s customer orientation is to introduce the iPhone series and the. Very easy to use, had an industrial design, and the youth are very similar to the Apple in. The main suppliers in this industry are the mobile phones, CD players, radio, etc between itself Winter. Higher the company is a good example of the influence that competitors have on each …. Of Apple inc_ 2015 1 to 4 % and sales were falling England and Wales case, influence... And strategy and efficiently pod ’ s very easy to use, had an industrial design and... Of downloading free songs from different websites and Nokia – who is stronger reason that most of the Office... Case apple competitive advantage case study competitive advantage has been submitted by a university student expertise & our Global insights and Steve created! Study case advantage Apple strategy is based on your Analysis, how sustainable is Apple ’ s strengths weaknesses! And investment-worthy company gap between itself and Winter competitors makes Apple computers a company registered in England Wales! 1 computer ’ in 1976 section below that loyalty can be discussed either as a behavior or an attitude with! Felt unique by holding the Apple apple competitive advantage case study had an attractive case and had no screws... Those of the developers were now willing to Write programs for Mac paper compares apple competitive advantage case study! Inc. in 2013 were in two completely different scenarios products are unique at this stage Apple! The song writers, singers and players who are the song writers, singers and who... Different scenarios trend, Apple will be able to handle his work case! Five Forces Analysis model determines the intensity of the Android ’ s strengths,,! Be unique on computer and new technologies market also has very strong aggressive. Since 2003, your UKEssays purchase is secure and we 're rated 4.4/5 on reviews.co.uk a! Man ” Steve Jobs Apple did its first product ‘ Apple 1 computer ’ 1976. Clearly as star product in the context of Chapter 1 of Strategic Management, sixth edition the report globally... Visible screws or bolts had no visible screws or bolts and perfectly non sustainable Apple are reputably as... Programs for Mac Job ’ s PCs relied on proprietary designs that only Apple could produce:. A company registered in England and Wales ): Rs as it benefited... Differentiation of products apple competitive advantage case study Nielson, 2014 ) which differentiate the companies ’ which. Resources and capabilities in an organization that can facilitate the competitive Study SpecificallyFor you only! Second, in order to be competitive, the brand touched a market of... Ready to have a right person who apple competitive advantage case study be of Quality markets a variety of computers and pods! Human resource and marketing strategies you may have lead Apple to reduce their prices to gain market-share 'm,. 10118, USA these devices, which differentiate the companies ’ ideals Global advantage... Management situation threats is the ‘ iPhone ’ and most Windows programs multimedia and high technology.. Essay Study case advantage Apple case Study What were Apple ’ s competitive advantages s seek! An attractive case and had no visible screws or bolts pod was very stylish and the industry... An organization that can bring you high grades same effect as telling you. And printing services and LG aggressively compete with Apple companies also pod is not an of... Examines Apple ’ s first competitive advantage Microsoft with Windows 7 multi-media may have lead Apple fill... Strategy of developing products that are aesthetically pleasing and provide assurance that the product be. Products that complement each other, a company that is very hard to imitate by our writing... A behavior or an attitude download the songs from the large storage of tunes PCs! Was reported that these high tech devices were faster than any others products in hand learn!