It invokes a racist and painful history. My fellow writers will cover on that. And when a few Moos did call other fandoms out on their abusive tweets, the response that night was majority ‘she deserves it’, or most common answer: ‘it’s just a joke’. The other day it was revealed that two major idols were dating, and before I had even seen the news article, I was in a Mamamoo fan group-chat, and someone sent out the link of the dating news with their comment under being, “be on high alert for hwasa’s tags”. Kpop foursome Mamamoo is now on the defensive after filming an over-the-top ‘blackface’ video. The fact that they didn't even realize that it was racism. I’m not sure I can actually forgive you for this one.] “We are extremely sorry for our insensitive actions and use of blackface in our video while portraying Bruno Mars. The group officially debuted on June 18, 2014, with the single "Mr. by Blackface (according to Wikipedia, everyone’s favorite go-to encyclopedia website) is a form of theatrical makeup used predominantly by non-black performers to represent a black person. 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"Hey remember dressing up in blackface with the rest of Mamamoo," read one tweet. Billboard is a subsidiary of Valence Media, LLC. We are heartbroken to have hurt our international K-Pop fans so deeply. Mamamoo are good, genuine people. We hope that you will help to educate us on these and other issues so that we can become better people and better artists.”. Their debut was considered by some critics as one of the best K-pop debuts of 2014. In light of Mamamoo’s blackface controversy, I will take this opportunity to address this issue as whole. We love all our fans and are so sorry to have hurt our fans in the black community. The last thing repeatedly referenced against Hwasa is the fact that she wore a durag on Queendom during Mamamoo’s ‘Good Luck’ performance. MAMAMOO have apologized for their alleged blackface in a video played during a recent concert. Blackface isn’t just about painting one’s skin darker or putting on a costume. Please try again later. Please try again later. To discuss the bullying and harassment Mamamoo now receives daily, we must first lay out what originally brought out all the hate. This blackface appearance is one of many alarmingly racist moments to come from a performers like Mamamoo over the past couple years. again. Fans first discovered the four-member girl group had been involved in a racist video involving blackface after a photo spread online. Earlier this year, popular variety show guest Sam Okyere appeared on the television show Talking Show and discussed the discrimination he faced as a Ghanan living in the country. Now you may be wondering, this dating news had absolutely nothing to do with Mamamoo, why were Moos suddenly preparing for a new war against Hwasa hate comments? Another thing referenced against Hwasa is the occasion she dressed up as a clown. Did Hwasa from MAMAMOO apologize for doing black face? It arguably began around late 2018 Windflower era, when antis began to change Mamamoo's music video titles to racial slurs and death threats. K-pop itself is often criticized for cultural appropriation and stereotyping, particularly in reference to the African-American roots of hip-hop. Here’s the thing- you can not forgive them. For hours the terms ‘hwasa n-word’, ‘hwasa racist’, ‘hwasa ugly’, ‘hwasa dead’, were the most common twitter terms in Hwasa’s searches, while Moos rushed around trying to tweet positive things and trend protective hashtags in response. The clip went viral and opened up a broader discussion about race in the country. The video surfaced at a sold-out show in Seoul, and immediately plunged the group into a … When asked about it, she replied that it was an homage to Rihanna, who wore something similar in a performance, as RIhanna is one of the people she looks up to the most. The quartet ran a parody video of themselves performing Bruno Mars and Mark Ronson’s Uptown Funk wearing the same outfits featured in the original video, and some dark face paint – which was distasteful to say the least. This brings us now to the true reason for this article. If you would not be able to handle it being done to you, don’t do it to others, no matter how big or famous those other people are. Above all, however, Mamamoo is a power-vocal group and strongly celebrated for it, even winning ‘Favorite Vocal Artist’ at both the 2018 and 2019 MAMAs. The parody video featured each of the group members wearing blackface for their portrayals of Bruno Mars, which resulted in some criticism from fans and netizens. So for antis to use that insecurity and exploit it daily, calling her everything from ‘E.T.’ to a 'smelly homeless person' to having the figure of a ‘brick’, says everything about themselves and nothing about her. They make a difference. FACEBOOK Someone texted back, “It’s about to get worse, they will try to trend another hate tweet”. Mamamoo (*sigh*). ... IKN: MAMAMOO "BLACKFACE", Produce 101 Season 2 PICK ME, GOT7 Never Ever - Duration: 9:08. Advertising “We will be taking time to understand more about our international fans to ensure this never happens again. All Rights Reserved. There is no excuse for what we did and there are not enough words to explain how regretful we are. A quick list (that is nowhere near all) of the vocal famous Mamamoo fans include: JYP (founder of JYPE), Yoo Hee Yeol (Host of Sketchbook), Im Chang Jung (senior ballad singer), Lee Hyori (senior solo artist), Hyuna (solo artist), Seulgi (of Red Velvet), Lee Dahee (actress), Wang Bitna (actress), and Kim Hyesoo (actress). EMAIL ME. Daily persecution? The culturally offensive act garnered attention and gained major backlash on social media. We hope that you will help to educate us on these and other issues so that we can become better people and better artists.”, The group also assured fans that they “love and care so much for all people of every race, sexuality, religion and gender.”. EU Privacy Preferences, BILLBOARD is a registered trademark of Billboard IP Holdings, LLC. I thought back to when I actually became aware of what blackface was. As this article was in the works, news arose that MAMAMOO once again used blackface after said recent occurrence. For those of you who might not know, Mamamoo is a four girl idol group who debuted under RBW (Rainbowbridge World) in June of 2014. When you choose to spend that privilege constantly mocking and harassing people online, well, karma's going to come back to you, in some form or another. And the answer is simple: Hwasa has been their scapegoat for years now. They're also one of the very few idol groups where everyone has expressed that they're supportive of the LGBT+ community, which is huge especially in such a conservative country like South Korea. We are extremely sorry for our insensitive actions and use of blackface in our video while portraying Bruno Mars. The same day as Mamamoo’s concert, the Korea Times published an article that explored racism in South Korea’s entertainment industry. If other fandoms are able to trend Mamamoo/Hwasa hate comments, it will distract from the messes that other fandoms are currently dealing with. RBW then said they would work to educate themselves more on “cultural sensitivity and the struggles that the black community and various other POC communities have undergone and continue to go through”. We hope that you will help to educate us on these and other issues so that we can become better people and better artists. Koreaboo got MAMAMOO and Rainbow Bridge World to comment on the controversy exclusively, and both issued a more encompassing apology to them, apparently after Koreaboo explained the situation in full. They are known and respected by the general public, for their powerful vocals and performances, and can only go up in relevance from here. You are entitled to your own opinion, and if what Mamamoo has done is considered too ignorant or rude for you to support them anymore, that is 100% in your right to not excuse them for it. I will put just a fraction of some of the hate comments they receive every day down below. Article: Mamamoo reps apologize over racism controversy "We will edit out the problematic parts" Source: 10asia via Naver 1. We love and care so much for all people of every race, sexuality, religion, and gender. Last year the K-pop group Mamamoo featured in blackface in their concert video. I think that applying the standard of blackface to this and requesting an apology is victim mentality from black people. This is extremely disheartening, as Hwasa has spent her entire life fighting against such backwards thoughts as that. Also of note, Mamamoo participated in and won the 2019 Queendom, coming in first place against such idols as (G)I-DLE, AOA, Oh My Girl, Park Bom, and Lovelyz. Everyday there are tweets wishing for her to die, get beat up, fall out of planes, etc. You can decide to remove them from your lives, not support them, not give them any attention, money or time, but death threats? According to Koreaboo, “throughout the conversations, not a single person from their side attempted to make excuses for their actions”. Ambiguous". To simplify subscriber access, we have temporarily disabled the password requirement. Mamamoo themselves wrote: “We were extremely ignorant of blackface and did not understand the implications of our actions. Following the release of their " Uptown Funk " parody video during a concert, MAMAMOO have inadvertently become involved in some controversy. In a statement uploaded to their Facebook page on Saturday, Mamamoo apologized for their “insensitive actions” and said “there is no excuse for what we did.”, “We were extremely ignorant of blackface and did not understand the implications of our actions,” the group wrote. 3rd – Blackface…. Mamamoo is perhaps most widely-known for writing their own music, their electric stage presence, and constant ad-libs often thrown in to make each stage as unique as it can possibly be. MAMAMOO has come under serious fire both from international fans and Korean fans for a video involving blackface. Terms of Use In this video, they wore blackface. She was singing song lyrics from Melon (a Spotify-type South Korean streaming website), lyrics that had the n-word in them. Shaun of @shaun_vids on Twitter said recently in response to another girl's hate storm against her that mirrors the exact same patterns as Mamamoo's, “If someone does something worthy of criticism, and that criticism is then directly delivered thousands of times by different people (a section of whom will go much too far and be genuinely abusive), it all just merges into abuse in the perception of the one being criticised.”. All this being said, Mamamoo is truly know, not as huge award/reality show winners, but as an idol group of the people. So many public figures coming out and vouching for Mamamoo’s talent and success only continues to prove their worth and value to the world. BTS‘s new album, BE, is the gift that keeps giving. They are also one of the very few groups to have not only have won an Immortal Songs episode, but won three separate times with ‘Backwoods’, ‘Wonderful Confession’, and ‘The Dance In Rhythm’ (this is typically something only done by veteran singers, as idols competing have to win over an all-age audience). They've made mistakes in the past, but they're learning and growing through their experiences. It is absurd. explored racism in South Korea’s entertainment industry. It is continued bashing and harassment of four girls, who for all accounts don’t deserve it. I realized I I didn’t even know what it was until I started doing in-depth research on black history in college. Although this instance is somewhat different, as they weren’t portraying a specific individual, it was still extremely inappropriate. We were extremely ignorant of blackface and did not understand the implications of our actions. Only four hours after the incident occurred, both Mamamoo and their company RBW wrote out an apology in both Korean and English and posted it online. Yes Hwasa did. And that isn’t even getting into the worst of it. — xiaojun, seungcheol day اسرإ (@cIitorith) August 9, 2020 Others were soon reminding Hwasa once again of her past mistakes, including wearing blackface along with the rest of Mamamoo in a performance where they were parodying Bruno Mars. Her confidence has grown through the years, due in part to her role models such as Beyonce and Rihanna, with Hwasa even saying in a now viral video “Soon, I found myself promising this: If I don’t fit into this generation’s standard of beauty, then I will have to become a different standard” but prejudice based off looks has always been the ‘sore button’ topic for her. A lot of people have called out Mamamoo for blackface, a highly-offensive form of theatrical makeup used by non-black performers to represent a black person, primarily in the United States. This resulted in people calling her out as dressing like a black stereotype, and complaining that she was even wearing blackface again, despite the fact that she had no heavily darker makeup on, and was simply rocking her naturally darker skin. [+7,586, -364] This is no different than if a white singer were to sing a Korean song while slanting his eyes 2. They removed the video from the ending of their concert shows and Mamamoo also personally apologized at their following concert to anyone who could have been affected by their previous actions. Mamamoo Has Been Receiving Hate Storms- And It’s Only Getting Worse. An image of the video clip was initially uploaded to the discussion forums at OneHallyu, but is now making its rounds on the internet. After Wendy’s tragic and heartbreaking fall, immediately there were dozens upon dozens of tweets wishing Hwasa could take her place and become horribly injured. However, this Bruno Mars parody by Mamamoo had a little bit of skin makeup and Bruno Mars' Uptown Funk outfits and that's it. Encountering Mamamoo ARMYIncle. TWITTER All Rights Reserved. The group and their agency have now apologized for their actions. they darkened her skin like 5 shades..) 3:18 - Caption calling Solar a beggar + many beggar jokes I did some research, and to my understanding this is the bts footage of them refilming the 'Uptown Funk' concert VCR (created after the backlash of the first blackface incident and "apology".) We will be taking time to understand more about our international fans to ensure this never happens again. Unlike blackface, it wasn't copying "black people" but "Bruno Mars" with the costume. Their sound is diverse, but can best be described as a mix between jazz, retro, and R&B. English major nerdiness aside, I hope this all provides context to what MAMAMOO did, and why blackface in a historical sense is incredibly negative and why current uses of it—especially if not by Blacks to “re-own” blackface—can be quite controversial as it carries the roots of historical damage Whites have done towards Blacks in the United States. Now, Kpop female group Mamamoo is profusely apologizing for dressing up in ‘blackface’ costumes. Only four hours after the incident occurred, both Mamamoo and their company RBW wrote out an apology in both Korean and English and posted it online. They received their first music show win in 2016 with ‘You’re The Best’ and have since gone on to win dozens more, ending 2019 with a combined total of 41 music show wins, making them one of the most highest winning girl groups in history. UPDATE: Mamamoo and their company have since released two different apologies in Korean and English Hello, this is Mamamoo. In the age of the Internet, in the age where absolutely anything can be done online, your actions online matter. That crosses every sort of line. In this video, they wore blackface. California Privacy Rights But, though it is common, apologies for cultural insensitivity and blackface are far and few in Korea and rarely come without international audiences clamoring for an explanation. This, combined with their Immortal Song wins, truly demonstrates just how much of an impact Mamamoo has, as their reach goes far beyond ‘just kpop’. Published on Mar 4, 2017. The thing is, it is not just another joke. Racism in South Korea, especially for entertainment purposes, has become a hot topic in the country. Mamamoo isn't even the first K-Pop group or artist to don blackface — in 2012, Big Bang's G-Dragon (who have been called the "biggest band in Asia") posted a … The controversy began when MAMAMOO released a parody video of Mark Ronson’s “Uptown Funk,” featuring Bruno Mars. The latest incident came nearly exactly a year after member Hwasa sang a cover of Beyoncé's "Irreplaceable" and vocalized the N-word and only a few months after Mamamoo re-released the music video for their single “Decolamanie” after a scene was criticized for perpetuating rape culture. Thank you so much for bringing this to our attention and allowing us to right the wrongs that we have done. The Biz premium subscriber content has moved to Billboard.com/business. Formed in 2006 under the name Crescendo, the Brown Eyed Girls are a K-pop quartet who've been very open about their use of plastic surgery, … So trend they did. 2:28 - Solar in blackface (brownface? But again just because you listen to black music, or even black influenced music doesn’t mean you understand black history. At the next stop, some idiot rushes past and practically knocks her off her feet, and you reach out and grab her waist, stabilising her and she clutches you tightly for some time, staring into your eyes. Their members consist of Solar, Moonbyul, Wheein, and Hwasa, with Solar being the oldest and leader of the group. In order to do that, I must describe the actions Mamamoo has done in the past that received the most vocal and widespread backlash, and then explain what happened as a result. In 2017, Mamamoo created an ending concert video for moos (their fans), where they did a parody of Bruno Mars’ ‘Uptown Funk’. Mamamoo attend KCON 2016 Day 2 at the Prudential Center on June 25, 2016 in Newark, N.J. Korean girl group Mamamoo apologized Saturday after a video clip aired at their concert that featured the quartet in blackface. The group has seen multiple albums appear on the World Albums chart since their debut in 2015. Naver and Big Hit Entertainment have released 20+ new behind the scenes photos from BTS’s BE concept photos … As the n-word is decidedly not of Asian-country origins it would make sense that she would not know the meaning of a English word that she is quickly seeing and then singing in a song, as it is a word which takes most, if not all, of its derogatory meaning from American context. It then grew and grew until every day Mamamoo was receiving complaints about their dancing, calling their vocals fake, and most of all, attacking their looks and hygiene. Dark smudges of makeup were put on her face to represent dirt that the beggar character had on him, and people accused her of doing blackface for it, even though she was portraying a Korean character, and not someone of African descent. 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