The guidelines are designed for two purposes: To clarify who is authorized to act in an official social media role on behalf of Mizzou. Find the color builds for MU gold, black, and secondary colors to make sure your designs meet identity guidelines. Social media is a web/network-based means of creating communities for the purpose of sharing information. DMCA and other copyright information. Any content and/or online activity created by an individual or site moderator that violates these ordinances, or contains/leads to the release of a student’s private personal information is strictly prohibited and will be removed. Ultimate authority with regard to content of Mizzou branded accounts lies with the Chief Marketing Communications Officer, and acceptable content will be determined at the Chief Marketing Communications Officer’s discretion. Opinions expressed on social media channels by other users do not necessarily reflect the opinion of the University of Missouri. For more information, visit MU’s Nondiscrimination Policy or the Office for Civil Rights & Title IX. Computer networking gear behemoth, Cisco, has a detailed social media policy covering different aspects. Social media is a valuable resource to learn, be entertained, conduct research, promote news and events and also to contribute to topical conversations. Interaction Guidelines. The guidelines are designed for two purposes: Posts and content added by the administrators of the official University of Missouri social media accounts are official University of Missouri content. Mizzou social media accounts should clearly identify the program or department represented, including using a properly branded avatar. All new Monzonauts now receive training from our Marketing team when they start, in a session called “(Over)sharing at Monzo”. Use of social media sites: If you’re responsible for a social media strategy, you should not be restricted from accessing these sites during the work day from a work computer, with the following caveats. The Director of Digital Communications may designate other staff to assist with specific social media communications as deemed necessary for the main brand. Social media is more than just Facebook, Twitter, Instagram, YouTube and … Include “Mizzou” in the account handle if possible. At the same time, the University seeks to speak with one voice on official matters and to protect and accurately communicate the University's mission and reputation. To establish acceptable use of Mizzou’s official social media sites by the authorized employees. These guidelines apply to personnel acting in an official role on behalf of Mizzou when using social media as a university communications tool. University of Missouri’s Joint Office of Strategic Communications and Marketing is the only office or department within Mizzou that is permitted to establish or maintain Mizzou’s main branded social media accounts, on behalf of Mizzou. He … Be confidential. Adaptive Computing; Application Services; Cable TV; Computing Sites; Communications & Collaboration Use it. As social media administrators and members of the Missouri S&T community, it is our job to display the name of our university correctly: Missouri S&T or S&T on second reference. YouTube MU Health Care. We encourage you to use Mizzou-branded social media accounts to share information about your work at Mizzou. MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. This is one of the reasons you need a company social media policy – to address limitations on what employees can post and to potentially place restrictions on social media use inside the workplace. TO BE AN OFFICALLY RECOGNIZED COLLEGE ACCOUNT College offices, departments and programs must have at least two administrators on their account, both being full-time faculty or staff members. All rights reserved. Social Media Directory. 3.1 The use of social media must follow all applicable federal and state laws as well as system and university regulations and policies. Most of your employees are likely to use one or more social platforms. The Missouri Secretary of State has issued guidelines for social media that clearly indicate that content on social media sites may be considered public record, and that each agency using social media is responsible for keeping these records according to the appropriate retention schedules. Employees who manage branded accounts on behalf of Xerox can find guidelines for those channels on The Hub. © 2021 — Curators of the University of Missouri. Live Chat Closed Services. The recent dust-up over a newly enacted state law requiring school districts to have a social media policy that meet certain minimum state standards is a classic example of unintended consequences. The difference between a social media policy and social media guidelines. With so many social-media tools at our fingertips, interacting with alumni, current students, prospective students and the general public is easier than ever before. All rights reserved. A social media policy is a comprehensive document that describes in detail how the company and its employees use social media. With respect to consultants, agents, sales representatives, independent contractors, and contract workers (collectively, “GM Representatives”) this policy applies to them, when they act on behalf of GM. Title and Teaser We prefer for every story on Mizzou News to include a short, catchy title of two to four words and a somewhat longer and informative teaser. Mizzou Communications Director Christian Basi said the university paid $10,300 for the social media campaign and is runs through September 25. Social media is about connecting, conversing, helping others and sharing. Policy Statement Social Media play a vital role in a University community. Social Media Policy Governance Council is made as to whether this policy applies. … This covers not just the social media guidelines, but external communications in general and our transparent approach. Missouri Orthopaedic Institute. Posted content must reflect Mizzou’s brand tone and stay on target with official key messages that have been established by the department or organization represented by the social media account. These guidelines apply to personnel acting in an official role on behalf of Mizzou when using social media as a university communications tool. 1. The other reason is your own so… Concrete information is required for the teaser. Twitter. The University of Missouri School of Law has eliminated a restrictive policy that essentially barred students from being mean in social media posts, after a number of media … Outlines practical advice and help on how to behave on social media. Scope. Ellis Fischel Cancer Center. Getting started with a brand new social media account is probably the hardest part of the entire process. Be vigilant and aware of HIPAA and FERPA privacy requirements. It provides social media guidelines and also answers various frequently asked questions. Looking for more specific accounts based on your interests? If the account represents Mizzou, make sure “Mizzou” is included in the name of the account. Social media is constantly evolving, so please check this site regularly to ensure you’re up to date on the latest policies. All employees of Brown are subject to FERPA, HIPAA, and other laws mandating the nondisclosure of personal informati… When social media pages do not use the correct brand terminology, it weakens the brand. Sharing our guidelines. When we connect with the public on behalf of the university, we must keep certain standards and goals in mind. Intel supports transparency, accuracy, honesty, and authenticity. Intel Social Media Practitioner Guidelines. As Missouri's most comprehensive public research university, the University of Missouri educates tomorrow's leaders and finds solutions to society's most pressing issues. These guidelines should be consistently applied to all users and expected of all social media operators. If you, or your company is ready to join the digital world, make sure these 5 guidelines for using social media are understood before jumping in headfirst. Instagram. There are also social media guidelines for UW employees, developed and overseen by the Office of the Chief Information Security Officer. Not all forms of social media may be appropriate for use by County departments. © 2021 — Curators of the University of Missouri. Facebook. Nov 19, 2015 - Social Media Guidelines - UM Good reference identity.missouri.edu Logos & Marks. Here’s a complete guide to all of Mizzou’s official accounts. While often used interchangeably, a social media policy and social media guidelines are not quite the same thing. MU Health Care is active on several social media networks, and we invite you to follow us and engage. Privacy policy, equal opportunity/access/affirmative action/pro-disabled and veteran employer. Individuals who run the accounts may not express personal opinions or use University branding without authorization or accountability. This social media policy presents and explains the rules governing social media use at [company name], including those applying to the marketing department and employees in general. Brown's social media team in the Office of University Communications offers these guidelines and best practices: 1. I. Be careful not to reveal confidential or proprietary information about Brown students, employees or alumni. Mizzou Communications Director Christian Basi said the university paid $10,300 for the social media campaign and is runs through Sept. 25. Top content on Missouri and Social Media as selected by the Association Universe community. Ensure your social media pages are in-brand with Missouri S&T. Privacy policy, equal opportunity/access/affirmative action/pro-disabled and veteran employer. And, more importantly, using social media at work can affect productivity and focus. 3.2 Social media guidelines for official government communication . Social media is the use of mobile technologies and web-based applications to connect with the online community. Following social media accounts which reflect only one point of view on matters of public policy, politics or ‘controversial subjects’ may create a similar impression. They are powerful communications tools that have a significant impact on organizational and professional reputations. When conversing with fans, friends and followers, it’s important to remember to maintain and protect their privacy. Examples of social media include, but are not limited to, blogs, Twitter, Instagram, Vimeo, YouTube, and Facebook. Some of the highlights of Cisco’s social media policy are below. It follows that this policy describes how designated staff members must use the company’s social media … The protocols that apply when you are acting as an official representative of government and/or government department should be the same whether you are talking to the media, speaking at a conference or using social media. Social media has the ability to greatly promote or badly damage the image of your department/organization and the College as a whole. MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. Alliteration, puns, idioms and wordplay are welcome in the title. Creating social media for your institution, department or organization? Frankly this was much more than a dust-up. Source document contributed to DocumentCloud by Tyler Kingkade (Huffington Post). Whatever they post on their personal accounts can be a potential risk for your company (e.g. Learn more about Mizzou's guidelines for social media accounts. Please view our Social Media Guidelines [LINK] before submitting video. To clarify who is authorized to act in an official social media role on behalf of Mizzou. Social Media Guidelines. Mizzou branded accounts represent the University. Mizzou departments and programs outside of the Joint Office of Strategic Communications and Marketing that wish to include social media sites in a campus-wide directory are required to submit a Social Media Account Form to the JOSCM office for review and approval. The purpose of this social media policy is to (a) outline the social media guidelines and protocols of the company, (b) define the rules that apply to both corporate and personal social media use, and (c) to explain the company's disciplinary action process for policy violations. Social Media. It makes sure that everyone’s on the same page from day one. A Mizzou branded account includes any and all accounts administered by University employees using the University of Missouri name, logos, and/or nicknames, or accounts that represent a University of Missouri College, School, division, department or program. Social media use many technologies and forms, such as blogs, wikis, photo and video sharing, podcasts, social networking, mashups, and virtual worlds. It looked more like a tornado cutting a wide swath through the legislation. Color Guidelines. if they share sensitive information). Adhere to all applicable University, federal and NCAA privacy and confidentiality policies. DMCA and other copyright information. Social Media Guidelines. MU Women's and Children's Hospital. Laws such as FERPA, and HIPAA must be followed along with all applicable NCAA regulations. Brand Colors. 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