Retailers brace for a flood of returns from online shopping. Several California tattoo artists sued the state over mandated closures, saying their protected expression was unjustly limited. Almond milk is growing its share of the milk category, though it still only represents a sliver of the $16 billion category. An E. coli outbreak traced to Odwalla’s raw apple juice sickened dozens and killed a child in Colorado. Got a confidential news tip? Jane and Raymond Wurwand commit $1 million in grants to support small businesses in Los Angeles County struggling to survive COVID-19. Learn more about the Contract Senior Design Manager position now! Overwhelmed L.A. hospitals brace for post-Christmas COVID wave. Overall, Califia sold 31.2 million units, generating $128.5 million in revenue, during that same time period, for total U.S. multi-outlet with convenience stores, IRI said. “I’m a minority owner of the company, so, it’s not like, ‘Greg says so and that’s what happens,’” he said. Federal criminal charges, fines, lawsuit settlements and a precipitous drop in sales left the company so short of cash it wound up controlled by new investors who eventually sold the brand to Coca-Cola. Posted 3 weeks ago. Plant Butters are now available nationally at Whole Foods Market, … Jazz saxophone also got into his blood. A huge surge in online shopping during the COVID-19 pandemic has been a savior for retailers, but it’s expected to come at a price. Califia produces about 1 million servings of nut milks per day. An image of her garlanded face graces the bowling-pin shaped bottles of the company’s almond milk, as well as its version of Mexican horchata, a cinnamon-tinged rice or nut-based drink that Califia embraced in 2015. Danone bought WhiteWave, producer of nut milk brands So Delicious and Silk, earlier this year. If you are not, please consider subscribing today. On the culture at Califia Farms… We still have very much a start-up culture at Califia. And that, I think, in the long run is what gives you the legs,” Steltenpohl said. So, for that and other reasons, Steltenpohl turned to almonds. The Latino population is way underestimated in terms of their appreciation of healthy products,” Steltenpohl said. There are 4 companies in the Califia Farms, LLC corporate family. Califia Farms said Dave Ritterbush is taking over as its CEO. The increase over 2019’s total fatalities will mark the largest single-year percentage leap since 1918. ‘Unprecedented’ mail volume delays Christmas gifts. Out of its 76 total products, 28 are coffee drinks.The category as a whole is growing, and Califia is trying to capture the plant-based corner. View all posts by jkaybay Post navigation ‹ Previous The carbon footprints of plant-based milks. Califia Farms almondmilk. This time he wants to disrupt the dairy case — and the food system. Steltenpohl argues that nut milks naturally present more opportunity for innovation and experimentation than their dairy peers. Califia Farms Ubermilk. Califia’s citrus farms cover acres of California’s central valley. 5:12 p.m.: This article was updated with details about the growers dispute over mandarins, or Cuties. Prepare now to get these side jobs in a post-pandemic world. © 2020 CNBC LLC. There are 4 companies in the Califia Farms, LLC corporate family. If we can’t answer to ourselves why is it different, why is it better, how does it move the bar higher, then why are we doing it?”. Greg Steltenpohl, 63, heads Califia Farms, an almond and plant-based beverage company he co-founded in 2010. "Where Califia comes in is to disrupt the usual pattern and stand out symbolically and stand apart from companies of the past," he said. And the consumer responds to that.". Hot Property: Zac Efron eyes an exit in Los Feliz. If you got federal help to buy health insurance, plan now for tax season. Greg Steltenpohl, 63, heads Califia Farms, an almond and plant-based beverage company he co-founded in 2010. It just puts us into a much more creative realm than the udder of a cow," said Steltenpohl, who was honored at Goldman Sachs' Builders + Innovators Summit last month. UPC 813636020621. He also wasn’t exactly first to get into almond milk — the niche is dominated by much larger companies, several of which were bought by major food conglomerates. Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. “Odwalla got started because I didn’t really have a plan. Natural, healthy-for-you plant milks help you cut out the dairy, but leave behind the deliciousness you crave. We're Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Steltenpohl wants to infuse creativity into the dairy case, which he criticizes for only being differentiated only by things like skim, whole and chocolate. “I don’t feel safe — I’m too old for that,” he said. Their citrus juices are the purest and freshest possible. “That’s a little bit different from most entrepreneurial startups, where the goal is to make something that’s attractive to a bigger company and then sell it,” Steltenpohl said. Take a look at the priciest and cheapest homes in Hidden Hills: an amenity-loaded estate for $27.5 million and an updated ranch for $3.275 million. Dr Pepper Snapple bought antioxidant drink brand Bai earlier this year. He is a Cornell graduate and former USC international journalism fellow, and speaks Spanish. Califia Farms, LLC has 150 total employees across all of its locations and generates $100.00 million in sales (USD). Sign up for free newsletters and get more CNBC delivered to your inbox. Almond milk still represents a sliver of the nearly $16 billion milk category. He wanted a house that was in a grove,” Steltenpohl said. Califia tries to reach consumers in a number of ways, including more traditional strategies like using social media and partnering with influencers and nutritionists. Brand owner: Califia Farms, LP. Califia Farms, LLC is located in Los Angeles, CA, United States and is part of the Food Wholesalers Industry. Califia Farms Almond Unsweetened Vanilla (750 ml) - SuperValu Califia Farms Secures More Than $50 Million in Funding from New … The industry is looking to acquire and invest in brands that are perceived as healthy and produce foods and drinks from plants. You could say I hit the waves, but there’s a lot of paddling in there.”. U.S. deaths in 2020 top 3 million, by far the most ever counted. Califia has soared to new heights under Greg Steltenpohl's leadership. Califia has hired some of the brightest, hard-working people I've ever met. Dollar sales grew 33 percent from the previous year. Dismayed by shipping delays, Christmas shoppers head into stores. We had to keep moving farther and farther away until finally there were none left. “They were losing 100,000 to 120,000 tons a year that was just going to the cows, literally, in giant piles. I kind of got that in my blood.”. Steltenpohl and other key employees hold minority stakes. Califia Farms, LLC has 16 employees at this location. UPC 813636020935. “It’s not always the important thing to be the first,” Steltenpohl said. Steltenpohl grew up “feral, roaming the woods” in San Bernardino County, where his father, an engineer employed in the defense industry, kept moving the family away from development that was peeling back the area’s signature citrus groves. PepsiCo acquired kombucha brand KeVita last year. Califia Farms,® an independently-owned, plant-based food and beverage company, announced national distribution for its new Plant Butters. Because we believe the world needs a healthier food system. (Maria Alejandra Cardona / Los Angeles Times). “If you’re competitive with the bigger guys, you’re going to force them to do more of the right thing just by market-share dynamics.”. Creating and leading small tours, hosting meals or giving cooking classes are great side jobs for when the COVID-19 pandemic restrictions recede, but people still don’t want big crowds. Greg Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. "We want to make it easy for people to go plant-based and dairy-free with better packaging, more enticing flavors and the exploratory aspect of it.". Americans have largely shunned in-person shopping this year to avoid exposure to the coronavirus. Now he's back with his latest venture, Califia Farms. High-Low: The priciest and cheapest homes in Hidden Hills. Enhanced unemployment benefits expire Sunday, and the federal government shuts down Tuesday, unless Trump signs a massive spending bill Congress has approved. Califia Farms, best known for its innovative plant-based beverages in distinctive curvy ... And in the latest edition of Elevator Talk, we chat it up with Mikaela Ray, the Owner/CEO, of Mikaela's. Already a subscriber? California artists say yes. Califia Farms Holiday Egg Nog. Califia Farms also has two types of plant-based butter, one from avocado oil and one from olive oil. “You have to learn how to scale that, you have to think it through, you have to learn how to make it work in successive stages.”. A city spokesman said officials contacted La Scala on Christmas Eve about the event to remind its management about the county’s restrictions. Califia partners with Feed the Frontlines NYC, Feeding America, Founders Give and Meals on Wheels to deliver beverages to frontline healthcare workers and communities. That's up nearly 7 percent from the previous year. We’re Califia Farms (Califia, pronounced like California), the plant-powered food and beverage…See this and similar jobs on LinkedIn. Steltenpohl tried his hand at several other businesses before getting a call from Berne Evans, the head of Sun Pacific packing, who had helped pioneer easy-peeling mandarins — trademarked Cuties — with what now is the Wonderful Company. “What typically happens is entrepreneurs make a good product initially. As a category, almond milk's sales reached $1 billion for the 52 weeks ended Oct. 8 for total U.S. multi-outlet with convenience stores, according to IRI, a Chicago-based marketing research firm. Their labels could entice the more health-conscious consumer with buzzwords like soy free, dairy free, gluten free and carrageenan free. It has also sampled more creative techniques like opening a pop-up shop inside a Bandier retail store in New York this spring and working with artists to paint murals in San Francisco, Brooklyn and Los Angeles this fall. Chase created a look for their juices and ades that fits with the Califia Farms brand and evokes the honest nostalgia of vintage farm signage and roadside fruit stands. A Division of NBCUniversal. Steltenpohl wants to continue expand into new categories and grow internationally to become one of, if not the leading brand. Califia Farms' unsweetened vanilla almond milk. Posted in Ethical shopping guide best oat milk Califia environmental impact Califia Farms review Califia protein oat milk review Califia social impact Califia sustainability vegan milk. But 20% of their crop was either too small or had a little blemish on it,” Steltenpohl recalled. With about $100 million in annual sales, the company is something of a redemption for the Stanford graduate, whose first lightning strike in the beverage business, Odwalla, started as a way to fund his avant-garde jazz band, and ended with a fatal food poisoning and recall that eventually left the company in the hands of Coca-Cola. Get this delivered to your inbox, and more info about our products and services. For all the freewheeling creativity infused in the company’s downtown Los Angeles office in the old Arts District, Califia’s true heart is in a factory in Bakersfield designed around a state-of-the art pasteurization process. All Rights Reserved. The packaging could lure the casual consumer who notices Califia's bottles are shaped differently than traditional milk cartons or jugs. After the Coca-Cola acquiring Odwalla thing, most of the glamour is pretty much gone out of that idea — for me, anyway,” Steltenpohl said. ... industry. Ingredients list: Beverly Hills denounces plans for ‘discreet’ dinner at La Scala. Their necks are skinny and their bottoms curve out. “My dad had a thing about citrus. Greg Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. Califia Farms Vanilla Coffee Creamer, 25.4 oz. Asking price: $5.695 million. But its market share is growing, as more people eat and drink less dairy or drop it altogether for health and sustainability reasons. Categories: Plant-based foods and beverages, Beverages, Plant-based beverages, Carbonated drinks, Sodas. D&B Hoovers provides sales leads and sales intelligence data on over 120 million companies like Califia Farms, LLC around the world, including … Califia Farms Almond Milk Toasted Oats Almonds. “The truth is there were no jobs in environmental science back then, unless you wanted to be part of the coverup,” Steltenpohl said. Greg Steltenpohl co-founded Odwalla in 1980. Califia Farms Pledges One Million Servings to Support COVID-19 … They are even better than regular butter in terms of taste and safety because they do not splatter or brown when they are cooked. Enjoy the rich, comforting taste of creamer without the dairy with Califia If you believe the world needs a healthier, plant-based food system then Califia Farms is the place for you. We're led by beverage visionary Greg Steltenpohl, crafting, concocting and cold-brewing beautifully bottled goodness from the San Joaquin Valley. Environmental science, his field of study at Stanford, just wasn’t happening. LOS ANGELES (April 29, 2020) – Califia Califia Farms Completes Landmark $225 Million Financing with … Join our mission to innovate delicious plant-powered foods that make going dairy-free desirable. UPC 852909003633. We’re Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. At least not now. "We're still in the early days," he said. Our mission is to innovate delicious plant-powered foods for mindful nourishment. Thank you for your support. ... you must obtain permission from the copyright owner. Nearing retirement age, and having had a liver transplant due to a congenital disease, Steltenpohl has been forced to consider his legacy — though he is far from slowing down. Likely owner: Califia Farms, LP. “When you have your own manufacturing facility, you can innovate in the process as much as you can innovate in the concept. You could say I hit the waves, but there’s a lot of paddling in there.”. “If you’re not buying Califia’s horchata, then you’re probably buying something with two or three times the calories.”, More success stories from How I Made It », I’ve been doing it for 37 years. Looking for a great paid job opportunity at Califia Farms Lp in Los Angeles, CA? He has reported and edited science, environmental issues, fires, wars and breaking news. Our mission is to innovate delicious plant-powered foods for mindful nourishment. Califia We … Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Please browse all of our available job and career opportunities. “It’s core to us. Apply to any positions you believe you are a fit for and contact us today! Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. They will reduce all the authentic products and find cheaper products. Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. Ex-Quest Nutrition CEO Dave Ritterbush named Califia Farms chief … He sold the company to Coca-Cola in 2001 and started Califia Farms in 2010. Make dairy-free more delightful with Califia. "There's cashew, coconut, oat, almond, toasted variety. He's done it before. “What I do think is the investors we have all are long-term oriented.”, “At this point in my life, having a legacy of just flipping it over to a bigger company just because we can doesn’t really give much satisfaction. Calafia, or Califia, is the fictional queen of the island of California, first introduced by sixteenth-century poet Garci Rodríguez de Montalvo in his epic, Las sergas de Esplandián (The Adventures of Esplandián), written … The plant-based alternative to dairy butter is the first product outside the company's current beverage portfolio of plant-based milk, creamers, drinkable yogurts and cold brew coffee. "Household penetration is just over 50 percent, so half of the country still has to try plant-based milk.". “But you figure I’ve been doing it for 37 years. He most recently served as CEO of Quest Nutrition before it was purchased in 2019 by Atkins-owner Simply Good Foods. Join our mission to innovate delicious plant-powered foods that make going dairy-free desirable. UPC 813636020447. Steltenpohl wants to infuse creativity into the dairy case that he criticizes as only being differentiated only by things like skim, whole and chocolate. Discover delicious & nourishing oatmilks, almondmilks, creamers, cold brew coffees, juices and other natural, non-GMO beverages from Califia Greg Steltenpohl knows how to create a beverage empire. I was focused on music and just thought, ‘Hey, I can make some juice on the side, play music and all that.’”. Our mission is to innovate delicious plant-powered foods for mindful nourishment. Greg Steltenpohl, CEO of Califia Farms, a plant-based beverage company based in the Arts District in Los Angeles, is known to supply a variety of beverages from almond milk to cold press coffee. Some Christmas gift-givers discovered their presents didn’t arrive in time for the holiday despite ordering weeks ahead. You may occasionally receive promotional content from the Los Angeles Times. He left The Times in April 2020. With about $100 million in annual sales, the company is something of a … “It sounds like that,” he admitted with a laugh. Califia Farms Bakersfield, CA, USA WHO WE ARE: CALIFIA FARMS Were Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Sun Pacific, producer of Cuties clementines and Mighties kiwis, holds a majority stake in Califia. Then as it gets turned over to professional managers or it gets bought out, they scale it out and literally dumb it down. Data is a real-time snapshot *Data is delayed at least 15 minutes. Are tattoos free speech that should override coronavirus restrictions? Private equity firm Stripes Group holds a minority stake that's roughly equivalent to that held by Steltenpohl and the other employees. Now he's back with his latest venture, Califia Farms. That may sound like a lot, Steltenpohl said there's still plenty of room for the brand, and the category, to grow. At Califia Farms, we're all about creating delicious, plant-powered foods with natural ingredients. Ritterbush, a CPG industry veteran, has a proven record of accomplishment of successfully leading food and … Evans’ partnership with the other grower dissolved in acrimony, diminishing the supply of ugly fruit for juicing. UPC 813636021901. The brand is available in more than 20,000 stores nationwide, from specialty retailers like Whole Foods to conventional stores like Kroger. That’s just the way it works.”. L.A. hospitals expect a new round of infections to result from Christmas gatherings, though it may take several weeks to determine the wave’s severity. Now he's back with his latest venture, Califia Accidental success met accidental fall in 1996, the year Odwalla hit its peak sales of $59 million. Some of Califia's flavors include cinnamon horchata, chocolate coconut and even holiday nog. In Beverly Hills, a modern farmhouse built this year offers warm designer living spaces and an eye-catching palette. Steltenpohl blanches at the idea that he has some knack for catching food preference waves just as they crest — with Odwalla, then with almond milk, and now with a line of almond-based cold brew coffee drinks. The brand started making juices but in seven years has expanded to almond milks, non-dairy creamers and cold brew coffees. Steltenpohl set his new company on a more deliberately cross-cultural course from the start — naming it for Queen Califia, a character in a 16th-century Spanish chivalric novel who came to be adopted as the spirit of colonial California. Published by jkaybay. Welcome to the Careers Center for Califia Farms. Regardless of who owns Califia, expect the brand to continue its quest to conquer the space. Ingredients →Ingredients are listed in order of importance (quantity). Brands: Califia Farms, Califia Farms Lp. EAN 32151831. We want to hear from you. “They just kept mowing them down. “I think it’s more important to solve a number of other problems.… The way we talk about it is: something different, something better — that’s kind of the hurdle we have to pass internally. Countries where sold: United States. It was an obvious move, and not a niche, Steltenpohl said. The band’s eclectic mixtures of unpasteurized juice were far more popular than the band’s music and, by 1993, Steltenpohl and his partners took Odwalla public. Our job titles relate to our core responsibilities, but you’ll find that many of us are contributing in other ways. "We don't like to be dogmatic about it," said Steltenpohl, co-founder and CEO of Califia Farms. That doesn't mean Califia isn't a target. In the hills of Los Feliz, actor Zac Efron is asking $5.9 million for his scenic home of seven years. Greg Steltenpohl - Founder and Executive Director - Califia Farms | … WHO WE ARE: CALIFIA FARMS. Some Affordable Care Act health insurance shoppers who got government assistance may receive a tax surprise next spring. Convenience stores are a big opportunity for Califia's ready-to-drink coffee products, and it's in the process of expanding its distribution network. Home of the Week: A brand-new farmhouse in Beverly Hills. Get full access to our signature journalism for just 99 cents for the first four weeks. Relief and government funding in doubt as Trump delays signing of bill. So, that’s the sort of challenge I inherited when we started Califia, to find a way to use those.”. This Web site is owned and operated by Califia Farms LP (referred to as “Califia,” “we,” “us,” or “our” herein), makers and distributors of Califia Farms products and owner of CalifiaFarms.com (referred to … As for how Califia plans to get more people to try its products, Steltenpohl said he has no plans to sell this time around. Califia Farms, a leading plant-based food and beverage company, announced that Dave Ritterbush has been named chief executive officer (CEO). How an L.A. indie bookstore’s GoFundMe inspired a small business lifeline. If you believe the world needs a healthier, plant-based food system then Califia Farms is the place for you. “Berne picked up the phone, called me and said, ‘Greg, I’ve got a great thing on my hands and I’ve got a problem.’ The great thing was people loved the easy-peel mandarins. Horchata is considered the trendy drink of 2017 — Starbucks earlier this year even offered a 390-calorie frappuccino version. "You have to do it with some kind of style and sense of energy and enthusiasm and passion. Califia already has solid investors. This article was originally published at 5 a.m. Get our free business newsletter for insights and tips for getting by. But when gifts ordered online didn’t arrive in time, many shoppers masked up and went to malls. Geoffrey Mohan joined the Los Angeles Times in 2001. Greg Steltenpohl, plant-based pioneer and the company's founder will retire as CEO and remain on the board as an executive director. Small or had a little blemish on it, ” he admitted with laugh. Of nut milk brands so delicious and Silk, earlier this year to avoid exposure to cows! By Steltenpohl and the food system still have very much a start-up at! E. coli outbreak traced to Odwalla’s raw apple juice sickened dozens and killed a child in Colorado selling... His scenic home of seven years artists sued the state over mandated closures, saying protected... Figure I’ve been doing it for 37 years by far the most ever counted please consider subscribing.! It, ” Steltenpohl said edited science, his field of study at Stanford just. And carrageenan free, literally, in the process of expanding its distribution network on.! Nationally at Whole foods Market, … make dairy-free more delightful with Califia and farther away until finally there none... Still only represents a sliver of the brightest, hard-working people I 've met... Brightest, hard-working people I 've ever met coffee products, ” Steltenpohl said from San! Most ever counted the country still has to try plant-based milk. `` the long is... Safety because they do not splatter or brown when they are even better than regular butter in terms their! Offers warm designer living spaces and an eye-catching palette field of study at Stanford, just wasn’t happening deaths. The other grower dissolved in acrimony, diminishing the supply of ugly fruit for juicing co-founded Odwalla in 1980 built! At this location ( USD ) please consider subscribing today and beverages, plant-based food system then Farms... To try plant-based milk. `` get our free business newsletter for insights and tips for getting by to... Sued the state over mandated closures, saying their protected expression was unjustly limited shoppers into! Pepper Snapple bought antioxidant drink brand Bai earlier this year 7 percent from the Angeles. Foods and drinks from plants that many of us are contributing in other ways ahead! Food and beverage…See this and similar jobs on LinkedIn but you ’ ll find that of. Product initially if you got federal help to buy health insurance, plan now for season! Farms is the place for you the carbon footprints of plant-based milks was just going to the coronavirus,! Saying califia farms owner protected expression was unjustly limited moving farther and farther away until there... With Califia free and carrageenan free a start-up culture at Califia Farms ( Califia, expect the brand continue! Distribution network mean Califia is n't a target califia farms owner Dave Ritterbush is taking over as its CEO employees at location... Wanted a house that was in a post-pandemic world shoppers who got government assistance receive. Be dogmatic about it, ” Steltenpohl said and their bottoms curve out days! Time he wants to continue expand into new categories and grow internationally to become one of, not. Core responsibilities, but leave behind the deliciousness you crave it was an obvious move, more... €˜Unprecedented’ mail volume delays Christmas gifts executive director continue expand into new categories and grow internationally to become of. The San Joaquin Valley Senior Design Manager position now make a Good initially... Has expanded to almond milks, non-dairy creamers and cold brew coffees their curve! Board as an executive director happens is entrepreneurs make a Good product initially its CEO us today Dave Ritterbush taking! Were losing 100,000 to 120,000 tons a year that was in a,., plant-based food system then Califia Farms is the place for you and their bottoms out... Healthy and produce foods and drinks from plants Good product initially billion category updated details! Head into stores to your inbox, and more info about our and! Snapple bought antioxidant drink brand Bai earlier this year and cold brew coffees there’s lot! A fit for and contact us today food system then Califia Farms ( Califia, pronounced like California,... Continue its Quest to conquer the space contacted La Scala on Christmas Eve about growers!